WeShape Webinar #7 - Building a data strategy for 2025 (Full Video)

Join us in this webinar for insights from Masha Zakharova, Global Head of Data and Analytics at Spark Foundry. With 16 years of experience, Masha shares key strategies for building a robust data plan for 2025, engaging boards, addressing data quality issues, and balancing skills in analytics, data science, and AI. Learn how to use data effectively for decision-making and automation. Don’t miss this chance to enhance your data management practices heading into 2025.

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Topics included:

- Comprehensive Guide to Building a Data Strategy: Step-by-Step from Inception to Implementation

- Data and the board - is there enough representation, and how to get them excited?

- Identifying and Mitigating the Impact of Poor Data Quality

- Managing the skills balance of analytics, data science, and AI teams: What are the most important skills for data professionals? - Hard vs Soft

- Leveraging Data for Decision Making: From Box Office Predictions to AI-Driven Automation

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Our speaker: Masha Zakharova, Global Head of Data and Analytics - Spark Foundry

Masha has worked in Data for the last 16 years in a variety of organisations - from Parliament and academia to startups and media agencies. She has experience in building up Analytics functions from scratch, delivering data-driven insights that empower senior leadership to make strategic decisions.

As Global Head of Data and Analytics at Spark Foundry International, Masha manages analytics across 30+ markets, streamline workflows, and drive process automation for global clients.

Masha's public sector experience includes working as the Data Visualisation and Statistics Lead at the House of Commons, where she helped MPs scrutinise government spending through compelling data visualisations. Masha enjoys both hands-on data science, AI, analytics and stakeholder engagement, which helps her deliver impactful, data-driven solutions and strategies - which she would love to share with you in this Webinar!